CIMaR-UIBE·BUSINESS SCHOOL 2009 JOINT CONFERENCE
Consortium for International Marketing Research (CIMaR)
Center for Global Marketing, Business School, University of International Business and Economics (UIBE)
June 8-11, 2009
Beijing, China
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International Marketing in or by Firms from Emerging Market Economies: Theoretical and Empirical Contributions
Conference Co-Chairs:
Prof. Shaoming Zou and Prof. Huifen Fu
CALL FOR PAPERS
We invite theoretical and empirical papers covering a wide variety of international marketing topics. Among others, the following topics are particularly welcome:
· Marketing strategies for the “good enough” mid-markets in emerging economies.
· The globalization process of New multinational challengers from emerging economies.
· Foreign direct investment (FDI) strategies by Third-World firms.
· Economics of Regeocentric approach.
· Choice of entry and operation modes by firms from emerging markets (licensing/franchising, joint ventures,
wholly-owned subsidiaries; acquisition vs. greenfield projects).
· Brand building, channel, and supply-chain management strategies of multinational corporations and/or firms
from emerging economies.
· E-business and effectiveness of Integration of traditional and web channels in international marketing.
· Marketing strategies for new products in markets at different development stages.
· Internationalization, technological innovation, and born global firms.
· Competitive advantages of firms from emerging markets.
· The internationalization of service firms.
· Global branding, sponsorship, and event marketing (including Olympic Games).
· Country-of-origin effect in global branding.
· The role of international supply chains on the internationalization of the firm.
· International networks, partnerships, and strategic alliances.
· Cross-cultural marketing communications strategies.
· Consumer behavior in emerging markets.
· Viral marketing in international markets.
· Any other research on multinational corporations and international marketing strategies.
PAPER SUBMISSION
All full manuscripts and abstracts in digital form (MS Word file) should be submitted electronically by February 15, 2009 via the conference webpage (http://cimar2009.uibe.edu.cn). Manuscripts should follow the style guidelines of the Journal of International Marketing (Journal of International Marketing Submission Guidelines.pdf，available for downloading from the webpage) and are submitted with the understanding that they are original, unpublished works and are not being reviewed elsewhere.
PUBLICATION OPPORTUNITIES:
Accepted papers will be published in the conference proceedings in digital format. The authors can choose to publish either their full manuscript or a detailed abstract in the proceedings when first submitting their work. Each participant of the conference will receive a CD containing the conference proceedings. In addition, accepted manuscript will be considered for publication in Advances in International Marketing through a double-blind review process.
Call for Papers for CIMaR-UIBE 2009 Conference download
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